This brand might not be so new to those living in Tokyo, but recently niko and… is starting to come into its own as it finds its identity and finds a market for itself. Like so many other Japanese fashion and lifestyle companies such as BEAMS and MUJI, it combines lifestyle concept with fashion style in an attempt to create a complete lifestyle philosophy around which to build its range of products. Now, with more new stores, a series of TV adverts and an online shop, they’re set to become the next big thing. It’s more expensive than some comparable stores, but not overly so, and offers some great stuff in this year’s Autumn/Winter range, recently picked up by and featured in Monocle Magazine. Temperatures are dropping here in Tokyo and I’m thinking of moving house soon, so I can see me buying quite a lot of stuff from the Niko and… online shop in the coming weeks and months. If you’re able to do so, take a look in one of their stores in either Ikebukuro’s Parco, Ebisu, or Kita-senju’s Marui.