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Tokyo People Volume 1: Shop Shouters

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This is the first in a series of ‘programmes’ on Tokyo Story that will feature at irregular intervals from now on. The series will explore the many different types of people who live in the city. This, in addition to the series also recently started on Japanese Beer!

Tokyo People Volume 1: Shop Shouters

So, the first character I’ll introduce is a guy (or girl) who advertises their shop by standing outside and shouting about it. I’ve decided to call this person a Shop Shouter. Their shifts can last a long time, but they continue to yell at the passing public in the hope of drawing attention to a special offer, or campaign as the Japanese call it – or just to the shop in general, and it works. After checking out this guy, I clocked a pair of newly released Nike Terminator hi-tops and had to take a closer inspection! I’ve seen Shop Shouters in almost every major shopping district in Tokyo. The shouters of Harajuku are particularly noteworthy as they tend to wear traditional Japanese Happi (I guess you’d call it a smock, or like a loose jacket of thin material) with vibrant designs. These guys are professionals. Sometimes they have megaphones, sometimes not, but they compete to outdo each other, welcoming customers before they’ve even entered the shop with drawn-out screams of irasshaimase (welcome). Sometimes, if it’s late in the day, their voices are completely worn out and it’s painful to hear them trying to continue on shouting. If you look, the guys in this picture are balancing on stepladders with impressive stability.

Intelligence: 4
Stamina: 7
Speed: 5
Resistance to Alcohol: 4
Sleeping Ability: 4
Combat Skill: 3
Voice Volume: 8
Magic Points: 2
Gold: 2


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